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| The Scythe of Amazon cuts wider |
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| Written by Rakesh Dogra | |
| Tuesday, 17 November 2009 | |
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Amazon Web Services (AWS) was established in 2006 and since then has provided infrastructure web services in the cloud to its clients. They provide elastic IT services which allow their clients to choose required computation power, storage, deployment platforms meant specifically for the issues on hand and so on. It is also one of the most cost effective delivery systems today since the customers only pay for what they use. It is also backed up by the global computing infrastructure of Amazon.com which holds up a $ 15 billion retail business.
AWS is indubitably a leader in the business of cloud IT services. It is now intending to descend into the markets of Asia Pacific with its first footprint in Singapore with the showcasing of several services like CloudFront, Simple Storage Device (Amazon S3), Elastic MapReduce, Simple DB, Elastic Compute Cloud (Amazon EC2), Relational Database Service (Amazon RDB) and Simple Queue Service (Amazon SQS). For those of you interested in how much each of this will cost, wait for the launch. Early 2010 will see multiple locations of AWS coming up in Singapore and the second half the 2010 will witness other locations of Asia getting covered. This expansion will allow accessibility to its infrastructure services for software developers and businesses. The VP of AWS, Adam Selipsky announced the new plans and stated that this has come about as a response to demands for Asia based infrastructure from businesses and multinationals in Asia. Data centers in Asia would help them reduce their latency and enhance performance. According to AWS, their services allow a user to weather demand fluctuations easily. It also can serve the needs of industries across the board like pharmaceutical and media. Thus a pharma company can lease out computing power for simulations, or a media company can serve unlimited videos or music and some other enterprise can provide services and training to its work force.
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